Here we can see a clear near-even split, with 49.8% of apps supporting ads and 50.2% not using ads as part of their monetization strategy. This balance reflects the diversity of monetization approaches in the app ecosystem.

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The near-equal split suggests that developers are highly divided on the use of ads as a monetization tool. While ads provide an accessible and low-barrier revenue stream, they can also negatively affect user experience if not implemented thoughtfully. As a result, many developers are turning to alternatives such as subscriptions or in-app purchases to maintain user satisfaction while still generating income.

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This chart emphasizes that while advertising is a key revenue driver for nearly half of the apps on the Play Store, a significant portion of developers still choose other methods to balance profitability with user experience.

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