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Google Playstore Analysis

Distribution of apps by content rating revealing important insights into the target audiences and content guidelines followed by developers.

  • The "Everyone" category dominates the chart, accounting for a staggering 2,021,811 apps. This indicates a strong emphasis on family-friendly content that appeals to a broad audience, including children and adults alike.

  • The "Teen" rating follows as the second largest category with 196,312 apps. This reflects a significant number of applications tailored for a teenage audience, covering themes and content suitable for this demographic.

  • In contrast, the "Mature 17+" category has a relatively smaller presence with 60,278 apps, highlighting the niche nature of content designed for older audiences.

  • The "Everyone 10+" rating includes 33,880 apps, suggesting a focus on content that is appropriate for slightly older children.

  • The "Adults only 18+" category contains just 136 apps, indicating a very limited range of applications specifically targeting adult users.

  • Lastly, the "Unrated" category shows a mere 154 entries, pointing to the need for developers to classify their content according to established guidelines to ensure proper audience targeting.

Overall, this distribution emphasizes the prevalence of family-friendly and teen-oriented content in the app market, while also highlighting the limited presence of adult-oriented applications. Understanding content ratings is crucial for developers as it impacts not only user engagement but also compliance with platform policies and user expectations.

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